Tiffany Wu is the creative mind behind Wue. She sells her lovely creations both on her own website and on Not On The High Street. I first found her when I noticed her fantastic "London" series of prints and was so happy that she was willing to take time out of her busy pre-Christmas rush to talk to London Lisbonite about her work.
1. Tell us about your work – what do you do and how did you get started?I am the obsessive compulsive who runs Wue, an eclectic and dainty online store that hopes to bring whimsical fun and simple loveliness into shopping with all of our products being designed, made or found by us. I started Wue just a few years ago having studied law, worked in the big smoke and over a glass of wine with my ever-so-wise father decided to create this little dream of mine… from scratch!
2. What’s your favourite piece?
At the moment it has to be our London Prints because they were quite simply, born out of love. The first London print I ever designed was actually a Valentine gift for my boyfriend with all our favourite places, local haunts around the city and titled ‘Our London’. And to think our best seller has evolved from love makes the prints even more special to me. (yes… I am a bit of a hopeless romantic!)
3. What inspires you?
Words and wit. Little cleverness. Vintage and subtlety. The understated but oh-so-chicness. The beauty of all things dainty. And then there is my mum who has always surrounded my world with pretty packaging, ribbon and lace, Coco Chanel but most importantly her self-sufficient craftiness.
4. What do you do when you’re not working?
I am a wedding planner by night (!!) because I adore creating small details and adding personal touches to everything and watching the guests discover little subtleties all through the day is such joy for me. It is more of a passion than work but it is often a lot of work too!
5. What do you intend to work on in the future, any plans?
Keep creating and slowly expanding. And hopefully one day Wue will have sweet little bricks and mortar stores around the world where everyone is invited to tea and cake.
6. Any advice to someone just starting out?
Keep evolving. Keep learning. Keep believing. Keep those good moments and keep great feedback close to heart because they are what keep you going on the tougher days.
1. Tell us about your work – what do you do and how did you get started?I am the obsessive compulsive who runs Wue, an eclectic and dainty online store that hopes to bring whimsical fun and simple loveliness into shopping with all of our products being designed, made or found by us. I started Wue just a few years ago having studied law, worked in the big smoke and over a glass of wine with my ever-so-wise father decided to create this little dream of mine… from scratch!2. What’s your favourite piece?
At the moment it has to be our London Prints because they were quite simply, born out of love. The first London print I ever designed was actually a Valentine gift for my boyfriend with all our favourite places, local haunts around the city and titled ‘Our London’. And to think our best seller has evolved from love makes the prints even more special to me. (yes… I am a bit of a hopeless romantic!)
3. What inspires you?
Words and wit. Little cleverness. Vintage and subtlety. The understated but oh-so-chicness. The beauty of all things dainty. And then there is my mum who has always surrounded my world with pretty packaging, ribbon and lace, Coco Chanel but most importantly her self-sufficient craftiness.
4. What do you do when you’re not working?I am a wedding planner by night (!!) because I adore creating small details and adding personal touches to everything and watching the guests discover little subtleties all through the day is such joy for me. It is more of a passion than work but it is often a lot of work too!
5. What do you intend to work on in the future, any plans?
Keep creating and slowly expanding. And hopefully one day Wue will have sweet little bricks and mortar stores around the world where everyone is invited to tea and cake.
6. Any advice to someone just starting out?
Keep evolving. Keep learning. Keep believing. Keep those good moments and keep great feedback close to heart because they are what keep you going on the tougher days.
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