Friday, 25 June 2010

Art Deco advertising for soap: Confiança

I've always been a fan of the Art Deco period and I'm also particularly fond of the traditional Portuguese soaps like Claus Porto. However, when I stumbled across the new advertising campaign for Confiança soaps, I fell in love. In order to draw attention to their heritage and history, they have launched a new campaign using a 20's style and rebranded their packaging. Much like Claus Porto, they were launched in 1894 under the company name Saboaria e Perfumaria Confiança. They went from selling soaps, flour, oils, medicine and other necessities to the wealthy Portuguese living in the colonies to specialising in their luxury range of hand-made and natural soaps and toiletries after being bought by a hedge fund in 2005. Drool over, and then buy, these amazing soaps here. The only fly in the ointment here (please excuse the pun) is the fact that their website doesn't have an English version, which is really disappointing, given that they've been selling abroad for more than a hundred years.









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